“Uh…no thanks…haven’t eaten lunch yet, and I don’t like red wine anyway.” Typical. Wine tasting yesterday at a really nice shop I frequently work at. The humorous, sad, and frustrating parts of my work.
It never ceases to amaze me what excuses people come up with for refusing a wine tasting. Now, I have no problem with people simply saying, “no thanks.” Whatever. There just seems to be so much guilt attached to such an encounter. You never get something for nothing in this world. But with responses such as, “I don’t drink alcohol at all,” or “I just had lunch, I can’t,” people sound ridiculous. They might as well say, “No thanks, the sky is just too blue today,” or “Sorry, I don’t consume liquids at all, I’m on an intravenous drip for all my nutrients.”
Then there are those who avert their eyes so much so, preparing themselves from a block away, it looks like they’re going to have a brain hemorrhage for the effort. People pretend to have a phone call right as they reach me. People hurry past so quickly, on a slow-going Friday afternoon. Ridiculous.
And you know what? I really don’t care if they buy. I like to give people free wine. I had Galil Mountain Winery’s Shiraz Cabernet on offer, a very very reasonable wine, 49 shekels ($12-ish) and an excellent one at that. I drink it, enjoy it, and believe the price point is too low. It’s such a crowd pleaser. Then I had a chilled Gamla Chardonnay, perfect for the ridiculously hot day. Sure, it’s always good when people buy. It strengthens my relationship with the store I’m working at, more so than with the winery. Makes them want to have me back. I’m good at what I do, and I’m a genuine article. I don’t sell people things they don’t want to buy. I get no commission, and if they want another winery’s wine, I make recommendations from personal experience. Happy to do so. Which makes it all the more frustrating when people walk buy, not without stopping, but believing I’m some puppet marketing vulture. Which in a way we in your face hired hands are. Still. Makes my day kind of suck.
You know what? I love wine. The industry kind of rocks. But I get it. I don’t feel like drinking wine too much these days. I just don’t. If I were walking down the street there’s a big chance I would taste wine either. What a world.